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Seller's Guide

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Attract Your Buyer

A well-designed property gives you an edge in the real estate market. Property staging statistics are an example of this principle:

About 75% of sellers see an ROI of 5% to 15% over the asking price when they choose to stage their homes professionally before they put them up for sale.

Investing 1.3% in staging results in a 7.1% average over-list return, according to a 2021 survey.

Staging helps increase the sale price by up to 20% on average based on a 2022 report.

Sellers who chose not to stage their homes experienced an average home price reduction of five to 20 times greater than the staging investment would have been.

-Architectural Digest

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT MY CLIENTS SAY

Kelli Hurst is the best of the best! We had a home sale that was a big challenge due to the market, the unique neighborhood concept, the property features, our loan program, etc., and she did an outstanding job suggesting various options like staging and other property enhancements to attract buyers. Kelli has a broad level of real estate knowledge and experience, and she is eager to learn about new strategies and trends in the market. In addition, her artistic eye and professional network were very welcome additions during this process. She worked tirelessly to successfully sell our property, while providing much needed support and reassurance every step of the way. Also, Kelli did a wonderful job communicating updates and explaining concepts to us, while going above and beyond with the coordination of our numerous property enhancements and serving as the go-between with our loan program. Her commitment and work ethic are exceptional, and we greatly appreciate all the patience she had throughout this process. Kelli truly cares for her clients, and it shows. We highly recommend Kelli Hurst for any of your real estate needs.

— Connie S.

WHAT MY CLIENTS SAY

Kelli was spectacular. She assisted and guided us every step of the way when we sold our home. She is professional and a great relator.

— Michael S.

WHAT MY CLIENTS SAY

Kelli was an absolute gem to work with! It had been a long time since we sold a home, and her market knowledge and coaching brought us across the finish line with a price we were thrilled with and in record time! Work with Kelli! I promise you won’t be disappointed!

— Jody G.

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Whether buying or selling, limited-service staging and/or full-service design, what you need to enhance your property to its fullest extent in relation to your goals, timeline and budget will be determined.

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Contact Details

Kelli Rae Hurst
Keller Williams

(513) 404-9923

[email protected]



4680 Parkway Dr Ste 100
Mason OH 45040